Anchor

　　Now, to our CEO of the week, who made high quality and low prices the basic principles of the business he co-founded in 1983. Since then, CostCo has grown, become one of the country’s largest retailers, 20 million members, a place in the top 50 of the Fortune 500.

　　CostCo’s Jim Sinegal is our CEO of the wee.

　　主播

　　現(xiàn)在，我們向您介紹本周CEO，1983年，在他與別人共同創(chuàng)建的公司里，他把高質(zhì)量與低價(jià)格作為基本原則。從那時(shí)起，CostCo就不斷壯大，成為國內(nèi)最大零售商之一，擁有兩千萬會(huì)員，并在財(cái)富五百強(qiáng)的前五十名里有一席之地。

　　Dobbs

　　It’s a bargain hunter’s paradise at CostCo’s new Everett, Massachusetts location. Bananas.

　　道伯斯

　　CostCo在馬薩諸塞州的新店Everett，是專愛買便宜的人的天堂。香蕉。

　　Unidentified male

　　The bag is 99 cents. Sure, 33 cents a pound.

　　男被訪者

　　這袋99美分。當(dāng)然了，每磅33美分。

　　Dobbs

　　Tommy Hilfiger dress shirts, 19.99. A flat screen television for under 3,000. CEO and co-founder Jim Sinegal points out the seafood.

　　道伯斯

　　Tommy Hilfiger品牌的男西服襯衫，19.99美元;純平電視，不到3000美元。首席執(zhí)行官兼創(chuàng)始人之一的Jim Sinegal把大家的注意力指向海產(chǎn)品。

　　Jim Sinegal, CEO, CostCo

　　I mean, are those the biggest lobster tails you have ever seen?

　　吉姆·塞內(nèi)加爾，CostCo的CEO

　　我想問，這是你所見過的最大的龍蝦尾嗎?

　　Dobbs

　　Founded in 1983, CostCo has grown to more than $38 billion in annual revenue, 407 stores. Customers gladly pay an annual membership fee to shop and buy in bulk.

　　道伯斯

　　創(chuàng)立于1983年，CostCo年收入已超過380億美元，擁有407家連鎖店。消費(fèi)者愿意每年付會(huì)員費(fèi)來大量選購商品。

　　Sinegal

　　We put a maximum on the amount of markup, so oftentimes by category, that the buyer can have, but no one in the company can mark anything up more than 14 percent without specific approval, and that approval has to come from me.

　　This is not wide enough.

　　塞內(nèi)加爾

　　我們時(shí)常按照商品種類，給加價(jià)立下一個(gè)上限，從而使顧客可以購買，但是未經(jīng)特許，公司任何人不得把價(jià)格加到14%以上，而且特許必須由我作出。

　　這還不夠?qū)捤伞?/P>

　　Dobbs

　　Sinegal visits at least 30 stores a month, meeting with employees.

　　道伯斯

　　塞內(nèi)加爾每月走訪至少30家商店，與員工會(huì)面。

　　Sinegal

　　Many of our employees have been talking about the fact that they really appreciate their jobs, they appreciate the benefits, they appreciate the fact that the company is solid, and moving in the firth direction, the fact that they feel secure.

　　塞內(nèi)加爾

　　我們的很多員工一直在談?wù)撜f他們的確珍惜這份工作，珍惜其福利待遇，他們珍視公司的現(xiàn)狀——穩(wěn)定經(jīng)營，并且發(fā)展方向正確，這使他們有安全感。

　　Dobbs

　　Security comes in the from of one of the best salary structures in the industry. A cashier earns $40,000 a year with full benefits. Ninety percent of CostCo’s employees are eligible for benefits.

　　道伯斯

　　安全感來自該行業(yè)最棒的薪酬結(jié)構(gòu)。收銀員年薪4萬美元，并有全部福利待遇。CostCo 90%的員工都有資格享有這些福利。

　　Sinegal

　　We consider ourselves in this business for the long tern, and we are going to continue to run on that basis. You don’t do your shareholders any favors when you turn your employees faster than your merchandise.

　　塞內(nèi)加爾

　　我們?yōu)楣�司做有長遠(yuǎn)的打算，并且將繼續(xù)以此為基礎(chǔ)運(yùn)作下去。當(dāng)公司員工的流動(dòng)比你的物流還快時(shí)，你不會(huì)給你的股東帶來任何好處。

　　Dobbs

　　And shareholders are pleased as well. Over the past five years, CostCo is 45 percent higher, and the retailer starting expensing stock options this fiscal year.

　　道伯斯

　　股東們也同樣滿意。過去的五年中，CostCo股價(jià)上漲了45%，并在這個(gè)財(cái)年中開始發(fā)放股票期權(quán)。

　　Sinegal

　　No matter how we slice it, the options were a form of compensation for people in our company, and it’s most appropriate to expense them, and we have done that. We have put that into place for this year.

　　塞內(nèi)加爾

　　無論我們?cè)趺礃臃指�，期�?quán)是對(duì)我們公司人員的一種補(bǔ)償形式，這再合適不過了，我們已經(jīng)也做到了。我們現(xiàn)在已將今年的發(fā)放安排就緒。

　　Dobbs

　　The company earmarks 1 percent of the previous year’s pretax profits to give to charity.

　　道伯斯

　　該公司把去年稅前利潤的1%專門劃撥給慈善事業(yè)。